It's the beginning of 2023, and home sellers are doing whatever they can to make their homes the best on the market. To attract prospective buyers, things like well-maintained curb appeal and properly staged rooms are a major help. But there is one factor that can drive buyers to—or from—a home in a hurry. If the sales price is wrong on an otherwise perfect home, it may never stand a chance of selling.

If you’re planning to list your home, you’ll obviously want to set a fair and competitive pri...